iFish

From an article in today’s New York Times about the new iPhone commercials:
“Pacific Catch, a restaurant in San Francisco whose phone number appeared momentarily in one of the iPhone ads, averaged 100 extra calls a day the next week, the general manager, Rob Schechtman, said. Apple’s ad agency got the restaurant’s permission beforehand.
“Most callers are merely curious if it is a real restaurant, while others are more persistent. ‘Some people ask about the iPhone — when it was coming out and how much it would cost,’ Mr. Schechtman said. ‘And I say, “We’re a restaurant, not an Apple Store.”’ The restaurant’s computer system, he said, is actually PC-based.”